Men's Casual Sneakers

The SeaVees Hermosa plimsoll celebrates the first skateboard contest held in August 1963 in the parking lot of the Pier Avenue Junior High School in Hermosa Beach, California. Crafted with a timeless plimsoll style and fit, this shoe features a contoured foam footbed, a low-profile rubber foxing, and an exclusive herringbone moulded grip-lock outsole.

Born in 1964, SeaVees is the original casual sneaker brand, pioneering the transformation of the sneaker from a gym shoe to a casual shoe through a groundbreaking advertising campaign throughout the 1960s that encouraged consumers to "show up in SeaVees." Showing up in SeaVees for any social affair meant one could enjoy the comfort of a sneaker with the sophistication of a more refined footwear choice.

Today, SeaVees honors its origin by adding modern amendments to retro-inspired styling, setting a new standard for timeless footwear design. The brand celebrates the casual style of California in the '60s, with each style named after an influential date in California history. SeaVees is a study in '60s revisionism, endlessly inspired by the coolest place on the planet, in the coolest of times - think rebel cool, aesthetically pleasing and creative ingenuity, with 40 years of perspective, appreciation and contemplation.

As for the Hermosa Varsity, it makes the perfect transition into fall with soft suede in rich, saturated autumn hues. The product details are as follows: fabric type is a cotton-blend, with machine wash care instructions, and an imported origin. The sole material is rubber.

In essence, SeaVees is authentic California, a journey through which to understand the vital role the state played in influencing American culture. The brand embodies the original way to go casual, honoring the past while setting new standards for timeless footwear design.

product information: