Seavees Men's Sneaker

SeaVees: Celebrating the Casual Essence of 1960s California

Fabric Type: Cotton-blend Care Instructions: Machine Wash Origin: Imported Sole Material: Rubber

The SeaVees Hermosa plimsoll pays homage to the first-ever skateboard contest, held in August 1963 in the parking lot of the Pier Avenue Junior High School in Hermosa Beach, California. Embracing the timeless plimsoll style and fit, the Hermosa Varsity effortlessly transitions into fall with its soft suede construction in rich, saturated autumn hues.

Established in 1964, SeaVees is hailed as the original casual sneaker. Through a groundbreaking advertising campaign throughout the 1960s, the brand encouraged consumers to adopt the "new way to go casual," pioneering the transformation of the sneaker from a gym shoe to a versatile, everyday footwear choice. Appearing in SeaVees for any social occasion signified the ability to enjoy the comfort of a sneaker coupled with the sophistication of a more refined footwear option.

Today, SeaVees continues to honor its origins by seamlessly blending modern amendments with retro-inspired styling, setting a new benchmark for timeless footwear design. The brand celebrates the casual essence of California in the '60s, with each style named after an influential date in the state's history. SeaVees is a study in sixties revisionism, endlessly inspired by the "coolest place on the planet, in the coolest of times" – embodying a sense of rebel cool, aesthetic appeal, and creative ingenuity.

Through 40 years of perspective, appreciation, and contemplation, SeaVees offers a journey to understand California's vital role in shaping American culture. The brand is a testament to authentic California, capturing the effortless, laid-back spirit that defined the era. By honoring its origins while incorporating contemporary design elements, SeaVees continues to set the standard for timeless, casual footwear that seamlessly bridges the past and present.

Whether stepping out in the Hermosa Varsity or any other SeaVees creation, wearers can embrace the brand's ethos of "showing up in SeaVees" – the original way to go casual. With its contoured foam footbed, low-profile rubber foxing, and exclusive herringbone-molded grip-lock outsole, the SeaVees collection offers unparalleled comfort and style, empowering individuals to channel the essence of 1960s California in their everyday lives.

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