Men's Standard Legend Sneaker

The SeaVees brand, founded in 1964, pioneered the transformation of the sneaker from a gym shoe to a casual footwear choice. With a groundbreaking advertising campaign throughout the 1960s that encouraged consumers to "show up in SeaVees," the brand established the new way to go casual. Wearing SeaVees for any social affair meant one could enjoy the comfort of a sneaker with the sophistication of a more refined footwear option.

Today, SeaVees honors its origins by adding modern amendments to retro-inspired styling, setting a new standard for timeless footwear design. The brand celebrates the casual style of California in the '60s, drawing inspiration from the coolest place on the planet during the coolest of times. Each SeaVees style is named after an influential date in California history, offering a journey through which to understand the state's vital role in shaping American culture.

The men's lace-up CVO sneaker featured here is crafted from 100% cotton poplin. It boasts a cushy memory foam footbed with airflow channels for cooling comfort, and a bouncy "power grip" outsole made from natural rubber. Consciously crafted using a time-honored vulcanization process, this vegan sneaker style was pioneered by SeaVees as the "new way to go casual."

To keep your SeaVees sneakers looking fresh, follow these simple steps: Protect against water, dirt, and stains with the brand's Shoe Protector spray. Remove dust and dirt from the rubber components using the Sneaker Sidewall Wipes. Spot clean as needed, but do not machine wash.

Imported and featuring a rubber sole, this SeaVees sneaker embodies the brand's authentic California spirit. It is a study in sixties revisionism, blending retro-inspired aesthetics with modern, creative ingenuity. Embrace the rebel cool and show up in SeaVees, the original way to go casual.

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